Posts Tagged ‘app’

  • 17 Dec

    Posted by
    Heaven


    Category

    The Iterative Web App: Feature-Rich and Fast

    0
    Every mobile engineering team -- including Google's -- struggles to make its applications available to all users on all devices. Even if you scope your work to today's smartphones, you're left with no less than five major operating systems. But we pay this cost because native code is often the only way to build an app that's rich enough and fast enough to meet users' needs. Enter the mobile web.

    A growing number of mobile devices ship with an all-important feature: a modern web browser. And this is significant for two reasons:
    1. As an engineering team, we can build a single app with HTML and JavaScript, and have it "just work" across many mobile operating systems. The cost savings are substantial, not to mention the time you can re-invest in user-requested features.
    2. Having a web application also means we can launch products and features as soon as they're ready. And for users, the latest version of the app is always just a URL and a refresh away.
    Of course: what sounds good in theory doesn't always materialize in practice. So back in April 2009 our team began re-building Gmail for mobile for today's modern browsers. We wanted to know: Could the mobile web support Gmail's basic and advanced features? Could we stuff the app with functionality while still keeping it fast and responsive? Today, and for the first time, we have answers to both questions.

    Over the past 8 months we've pushed the limits of HTML5 to launch a steady string of Gmail features, including:
    So yes, HTML5 and the mobile web are clearly up to the task of building rich and powerful apps. But speed is arguably the most important feature of any application. And we've remained unsatisfied with Gmail's performance on the mobile web. Until now.

    As of today, and thanks to numerous optimizations, I'm happy to report that Gmail for mobile loads 2-3x faster than it did in April (see Figure 1). In fact on newer iPhone and Android devices, the app now loads in under 3 seconds. So yes, the mobile web can deliver really responsive applications.


    Figure 1: Best and Worst Case Gmail for mobile start-up times, April 2009 vs. December 2009. All figures recorded on an iPhone 3G with EDGE data access.

    The Gmail for mobile team isn't done, of course. We've focused primarily on performance over the past few months, but many other features and optimizations are on the way. So keep visiting gmail.com for the latest and greatest version of the app.

    Looking ahead, it's also worth noting that as a worldwide mobile team, we'll continue to build native apps where it makes sense. But we're incredibly optimistic about the future of the mobile web -- both for developers and for the users we serve.

    Posted by Alex Nicolaou, Engineering Manager
  • 10 Dec

    Posted by
    Ryan Pollock


    Category

    New version of Google Mobile App for iPhone in the App Store

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    Hello, iPhone users! We have just received the good news that our new version of Google Mobile App for iPhone was approved and is now available on in the App Store everywhere.

    In this version, we have a redesigned search results display that shows more results at once and, more importantly, opens web pages from the results within the app. This will get you to what you need faster, which is always our goal at Google.


    For those less utilitarian and more flamboyant, we've exposed our visual tweaks settings called "Bells and Whistles" - some of our users had discovered this already in previous versions. You can style your Google Mobile App in any shade: red, taupe, or even heliotrope. If you're on a faster iPhone, like the iPhone 3GS, you may want to try the live waveform setting which turns on, as the name suggests, a moving waveform when you search by voice.

    On the subject of searching by voice, you can now choose your spoken language or accent. For example, if you're Australian but live in London, you can improve the recognition accuracy by selecting Australian in the Voice Search settings. And now both Mandarin and Japanese are supported languages as well.

    If you don't have Google Mobile App yet, download it from the App Store or read more about it. If you have any suggestions or comments, feel free to join in on our support forums or suggest ideas in our Mobile Products Ideas page. You can also follow us on Twitter @googlemobileapp.

    Posted by Alastair Tse, Software Engineer
  • 05 Nov

    Posted by
    Lawrence Chang


    Category

    Get Google Mobile App at Best Buy stores

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    If you're a regular reader of the Google Mobile Blog, then you've probably installed or accessed our mobile applications on your phone at one point or another. You may have even shown our applications to your friends and explained how to get them. Or perhaps you've been the recipient of some helpful mobile tips from a friend of yours. In any case, you may have noticed that one of the best ways to discover and get new applications for your phone is through a face-to-face dialog with another person.

    We're happy to announce today that we've partnered with Best Buy Mobile to make Google Mobile App available through Best Buy stores in the US. Google Mobile App lets you search by voice and with My Location, and gives you quick access to Google Search, Maps, Gmail, and more. Of course, Google Mobile App is free whether you get it yourself from m.google.com or from Best Buy Mobile. But the difference is that you now have the option to get some help installing the app or to see a live demo of what the application can do. Just go to the mobile department at your nearest Best Buy store and talk to an associate. If you have a BlackBerry, Windows Phone, or S60 phone, they can help install Google Mobile App on your phone. And if you're in the market to buy a new phone, they will help you install the application as part of their Walk Out Working program.

    Find out more about this opportunity and to see a map of the nearest Best Buy to you. As always, feel free to leave us comments below or in our forum.


    Posted by Andy Mathis and Lawrence Chang, Strategic Partnerships and Product Marketing, Google Mobile team
  • 03 Nov

    Posted by
    Lawrence Chang


    Category

    Introducing Google Analytics for Mobile Apps

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    Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps.

    As with websites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don't contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app.
    Developers can also track visitor actions that don't correspond directly to pageviews using Event Tracking. These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.
    Redfin, an online brokerage for buying and selling homes, recently tested Google Analytics on their mobile application. Watch this video to learn more about their experience:



    To get started using Google Analytics to understand and optimize how people use your iPhone or Android mobile app, check out the SDK and technical documentation.

    Posted by Meredith Papp, Google mobile ads team